It's amusing to me that there's so much venom for an IT consulting business model on HN but apparently changing the contrast on iPhone pictures or posting ahort anonymous ramblings of college students is profound.
Well, to me it's not that it's IT consulting that's the problem. What seems distasteful to me is the impression I have that it's a wealthy, corp-jumping exec starting a company selling buzzwordy, trendy services to another wealthy exec who spends freely from his corporate budget, then writing short, vague articles about entrepreneurship to sneakily advertise his company. It seems like a new old boys' club scratching each other's backs and gaming the system.
I'm not sure exactly what you mean. Selling to consumers means selling to many more customers for much smaller margins. And the selling is much less personal. And consumers are spending their own money, not from a corporate budget.
So it seems pretty different to me. Or am I misunderstanding you?
Still not sure what you mean. If a startup's main customers are consumers, they can't make sales by having connections. Although if it's one of those where, effectively, the consumers are the product and advertisers are the customers, then I can imagine some of that back-scratching going on between companies.
