Do something that is pressworthy outside of just 'x startup has launched.' Playing off current events is always great, but an even better way to gain mindshare among normal people is to get reporters to cite your company any time they talk about related issues.
The hard work is figuring out what reporters need that you can provide. They love statistics, and you can always try to get quoted as an expert source on something related to your company.
This kind of thing will get your name out there and get you the kind of traffic (and links) you want rather than short bursts of disinterested blog readers.
The hard work is figuring out what reporters need that you can provide. They love statistics, and you can always try to get quoted as an expert source on something related to your company.
This kind of thing will get your name out there and get you the kind of traffic (and links) you want rather than short bursts of disinterested blog readers.