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I think they're talking about things like WhatsApp, Instagram, and SnapChat.

If you had asked me about each of them before I'd heard of them, I would have told you that they are all solved problems. That SMS, email, and the existing photo-sharing apps are "good enough".

However, these companies are apparently solving people's problems (hence the large userbase for each), even if I personally don't use them and don't quite understand the value proposition that each provides.



Except that WhatsApp was started by a 30something experienced founder pair.




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