It seems so:

http://www.apple.com/macosx/uptodate/

FYI, as of right now, they aren't passing the info from the verification screen to the cart correctly, so you have to use the fax-in form.

http://images.apple.com/macosx/uptodate/docs/OSX_HW_UTD_FF.p...

I am having the same problem on the European (Dutch) store as well when I followed the link to computers bought on the Apple store itself.

When I follow the link for computers bought via a reseller it works without a problem.

i just ordered it through their website after qualifying my recent macbook pro. it worked fine and i didn't have to fax anything.

Thanks. Just found it as well.