I too was confused but then I realised this isn't meant for fun hacky 3D-mapping. It's meant to sell stuff for the home and I think that's unfortunately going to limit the reach of this technology. The only third party type of business that might be able to make use of this is a real estate company for obvious reasons. I guess they have a public API that can pull the data but even then that requires somebody with the camera to upload your house.

I highly doubt IKEA or any other furniture store is going to bring their camera out to me just so I can then digitally place a few sofas and I'm not going to pay $500 just to... what... save me a trip to the returns department? If I bought it what happens when I'm done decorating? Does my camera become a useless $500 paperweight?

It's cool that they allow you to have an OBJ (UV maps and textures too?) - I assume that doesn't include whatever proprietary meta-data gets attached to denote walls, floors, et al. If I could get the mesh with just the camera I would buy one of these in a heartbeat but otherwise I don't see this being used by any consumer apart from the absurdly obsessive renovator.

Right? Except it's not a $500 paperweight. It's a $4,500 paperweight with an additional $500 a year overhead.

Depending on how effective Project Tango is, this technology might be short lived. Maybe there's some manual labor that has to happen on their end before your files are ready? Otherwise I just don't understand the cost. Storage and bandwidth couldn't possibly cost $50/mo.

Sometimes I really do lament the fact that everyone decided that an ongoing subscription model is the way to go for everything.