But you can't avoid Google. First, the people you correspond with may be on Google. Second, and this is the most important point, Google does not make clear the terms of the contract you're entering with them (i.e. free services in exchange for semi-authorized surveillance). In effect, they're tricking people into surveillance.
In many ways this is far worse than what the government does because what the government does irks people; it generates anger. Google does not, and they have people like you maintain the illusion that you can opt out of Google, when, in fact, "opting out" is really hard. In 1984 Orwell made it clear that Big Brother rules through love, not violence or coercion. Few would rebel against a power that creates an illusion that it is not oppressive. A government does not have this advantage.
In many ways this is far worse than what the government does because what the government does irks people; it generates anger. Google does not, and they have people like you maintain the illusion that you can opt out of Google, when, in fact, "opting out" is really hard. In 1984 Orwell made it clear that Big Brother rules through love, not violence or coercion. Few would rebel against a power that creates an illusion that it is not oppressive. A government does not have this advantage.