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Disclaimer: below opinions based solely on personal experience

As a "freelancer who knows how to deliver and maintain software" I easily find clients who understand prototyping, prioritization, shipping features incrementally.

As soon as I try to market myself as "software company", every conversation seems to start with – excuse my language – estimating and budgets. What's more, they ask to estimate something vague, "oh and here we do some reports, maybe with charts".

I prefer estimating only small bits to inform decision at hand: do we refine the design so that it looks less "Bootstrapy" (2 days) or add referrals feature (3 days). And in my experience clients who embrace this style of work seek "freelancers".



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