This is interesting because I think way too many different meanings are attributed to a single social action. If someone posts a good news story about a current event that you disagree with, should you like or dislike the news story? A lot of HN folks would probably like (or upvote) the story, but some people, especially in other communities like YouTube, have a reversed view on this, and will use the dislike button to express a negative emotion even if they actually thought the video was good.
For this reason I'm actually surprised that significant advertising value can be mined from data about +1s and likes.
I wonder if we need more expressive "single-button" social interactions, like some kind of hybrid between tags and likes. At the very least, some kind of way to express to the computer, and to friends, that you want to promote some piece of content (or censor it) while simultaneously disagreeing/agreeing with the idea presented in the content.
For this reason I'm actually surprised that significant advertising value can be mined from data about +1s and likes.
The value might be just to get the person to click on an ad, and pad up this quarter's revenue, right before Christmas. Of course if ad clicks go up, unpaid traffic from unbiased Google goes down even more.
For this reason I'm actually surprised that significant advertising value can be mined from data about +1s and likes.
I wonder if we need more expressive "single-button" social interactions, like some kind of hybrid between tags and likes. At the very least, some kind of way to express to the computer, and to friends, that you want to promote some piece of content (or censor it) while simultaneously disagreeing/agreeing with the idea presented in the content.