So if you were the CEO of "Appointment Reminder", your first plan of action after getting a request for information from a hospital would be to plan your takeover of the healthcare industry?
I don't want to say anything against Patrick or other consultancy oriented entrepreneurs, but I'd just put up a price on the saas app and be done with it and move on with the next thing. I'm functionality-oriented, create a lot of functions that automate work and let the product sell itself.
It might be a little foolish and leaving money on the table but I just think more and more code is better than more and more marketing. Software should eat the world, and as fast as possible.
but I just think more and more code is better than more and more marketing
Ideally you want code AND marketing, and - better yet - you want them working in concert with each other. Marketing isn't something evil, ya know... it's the means to finding out what customers want, and then letting them know that you've built a thing that they will want, so you can sell it to them (or so they can buy it, if you like that terminology better).
Quality marketing is a lot more than just shady web-advertising tricks (pop-ups, pop-unders, interstitials, link-spam, content farms, etc.), annoying TV ads, cheesy radio spots, spam emails, etc. Those are all just tactics which a given firm may choose to use or not use.
