That non-apology is corporate communications at its most typical.
If you aren't Captain Picard, you're not engaging anything. Shut up and talk human, folks.
More here: http://terribleapologies.com/ and http://en.wikipedia.org/wiki/Non-apology_apology#Examples and http://jezebel.com/sorry-not-sorry-how-to-non-apologize-5993...
That non-apology is corporate communications at its most typical.