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You will not successfully maintain positive customer relationships by boiling all customer interactions down to questions like "how will that impact your actions [right now]?" Relationships are a string of positive and negative experiences that must be carefully curated.

The decision to remain in a relationship is rarely a singular event (related to a singular experience). You could think of it more as the cumulative result of all relationship experiences. Even the best relationships involve some negative experiences, but the important part is making sure those negative experiences are mitigated as best as possible. Customers will give more leeway to vendors with whom they have a strong NET positive relationship.

There are two important technical points that could have been included to great effect:

1) That they store the encryption scheme with the password record so that they can upgrade their crypto incrementally.

2) That their most recent auth algorithm uses scrypt.

So how do these two points directly impact the mitigation of what is otherwise a negative experience? First up we should look at users who will understand what points 1 & 2 mean. These users will respond positively to these items, because it changes the conversation from "Scribd just got h4x'd" to "Hey, at least they had good crypto in place."

The next tier of users will come along, read these comments, and feel more confident that the community of knowledgable people around them are feeling OK about this, so they should too.

As to the question of, "wouldn't it be better to suggest that all services provide this information up front?" I would say yes, it would. This action is not mutually exclusive of including technical details in this communication though.



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