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I like the design of the app and the idea of hacking cars ODB data. However I see plenty of things that make me raise (an) eyebrow(s).

1. It relies on the amount and quality of ODB data your car provides. The data is worth as much as the precision of the car sensors (fuel consumption on my 5 year old car is very unreliable).

2. "Upgrade your cars' capabilities" is just fluff. Your car doesn't gain any abilities.

3. I like the idea of making people aware of fuel economy but the quality of feedback is directly depended on 1. Bad sensors will give bad readings. If, however your car has state of the art fuel consumption sensors, chances are pretty high it's a nice car already showing that data right on the dashboard.

4. The emergency services will be contacted after a crash is detected by the accelerations sensors in your smartphone. A device that is loosely lying around somewhere in your car. In the assumption it survives a crash and isn't catapulted through the windshield landing 30 meters outside the range of bluetooth. Upon which it will give an auditive cue informing abrupt braking is bad for fuel economy and your social driving score will be negatively impacted.

The idea is great and has good uses. But for now it looks like a gadget bringing little new to the table. For the features it does have, only time will tell on how fail proof they are implemented.



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