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Yeah, you're way off on that. The swoosh is Nike. When people were mugging each other for Air Jordans, think back: each commercial ended with a silhouette of Jordan about to dunk, and below him, the Nike Swoosh.

Show anyone the swoosh and they either associate it with "Just Do It" (again, Nike's trademark) or Nike itself.

You might as well claim that Apple's startup chime is just another beep.



Mike made the swoosh, not the other way around.


No, Nike made the swoosh. MJ was also just $45 million of marketing spent wisely. But the swoosh remains. It was a brilliant strategy. Tie the two together, but after so many years, when the athlete retires, you still have the swoosh.


If it was the Nike cube, there'd be muggings over the cube.


Everyone loves the Nike Companion Cube...




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