h.265 is exciting. It takes into account the vastly improved processing power of today's devices to create smaller files - I'm looking forward to integrating it with our service, which in turn will put h.265 in easy reach of broadcasters. Really great step forward for the industry, although, of course, I wish it was an open standard.
1080p H.264 can just now be played back on modern processors without hardware acceleration. I shutter to think about playing back 2160p H.265 before anyone builds hardware support. I'm sure you don't get "twice as efficient" without making it about twice as difficult to decode. Or maybe 4 times...
