Completely disagree with this take. I was an early free OpenAI user and switched to Gemini once it got good enough and bundled a bunch of services together to make the paid product free. OpenAI will need distribution to maintain any kind of durable market share. They need to become a bundler of other subs, or else they will just be the next Disney+ or Spotify that needs telecoms (Hah!) to push their paid product onto user's phone bills.