I’ve been following the shift in B2B pricing models, and this episode covers a specific friction point I haven't seen discussed much yet: the death of the "per-seat" license.
If Salesforce is pivoting to a 50/50 human-agent workforce, the traditional SaaS revenue model effectively hits a ceiling. The move toward consumption-based pricing for "digital headcount" seems inevitable, but it raises new technical and business questions.
Is it the beginning of a massive shift?
On alternative thoughts; Salesforce seems to be killing their Agentforce efforts that have been overhyped for years, so maybe not everything they do signals permanent change.
It won't die. It'll just cost more. If the theory is AI = more efficiency = less people required then the people required will cover the remaining cost.
AI / automation / API use has always been covered e.g. extra licensing, enterprise tiers etc. Nothing new.
If Salesforce is pivoting to a 50/50 human-agent workforce, the traditional SaaS revenue model effectively hits a ceiling. The move toward consumption-based pricing for "digital headcount" seems inevitable, but it raises new technical and business questions.
Is it the beginning of a massive shift?
On alternative thoughts; Salesforce seems to be killing their Agentforce efforts that have been overhyped for years, so maybe not everything they do signals permanent change.
Curious to read other people's thoughts...