It's simple really. Do you have a recommendation algorithm that is tuned to individual preferences to increase engagement? You're a social media that falls under the ban.
You're a messaging app that is between individuals (or group messages) with no recommendation algorithm but just for communication? You're an communication (or at worst Social network) app, you're good to go.
If I would add, I'd add a clause that says "if you can make a non-algorithms version of your product and keep it separated, you can maybe circumvent the ban"
It's simple really. Do you have a recommendation algorithm that is tuned to individual preferences to increase engagement? You're a social media that falls under the ban.
You're a messaging app that is between individuals (or group messages) with no recommendation algorithm but just for communication? You're an communication (or at worst Social network) app, you're good to go.
If I would add, I'd add a clause that says "if you can make a non-algorithms version of your product and keep it separated, you can maybe circumvent the ban"