Toyota Hycross is easily 2x the price and is made in India AFAIK.

alephnerd · 2026-01-28T19:50:37 1769629837

That's due to brand positioning.

If you position an automotive product in India to be affordable, you lose aspirational consumers (India1).

Toyota is trying to position itself as a luxury brand in India in order to better defend revenue, as in NAM and JP the Toyota brand has a similar reputation as Maruti Suzuki does in India.