I don't think it will change anything for Tesla, unless it lowers their costs through lowered tariffs somehow.
TBH, Tesla is in a tough position with their EVs in NA. They can't really build a cheap enough crossover/suv to compete directly with ICE RAV4, and virtually anything they do at >$50k would negatively impact their existing product sales. The base Model 3/Y are too expensive compared to ICE and have met tepid reviews because of their slightly odd mix of price and features.
So they've chosen instead to focus on autonomy and car hiring. I can't blame them for that. There's a huge potential for recurring revenue in that space and they've been positioning themselves to be in an excellent position to capture a lot of it over the next five years.
> They can't really build a cheap enough crossover/suv to compete directly with ICE RAV4, and virtually anything they do at >$50k
Doesn't the Model Y start at 40K? That's more expensive than the base model RAV4, but the Tesla is probably aimed at a slightly different market segment too. My guess is they could compete head-to-head on price if they needed to, but they don't think the math works out better that direction yet.
They can only compete with a subsidized product with their own subsidized product. The car company that exclusively makes EVs went all-in on the party that promised to destroy EV subsidies. Who's he going to beg to, California? They hate him too.
Tough part with China is that Tesla could fully replicate all chinese EV businesses and still be more expensive without government subsidies and currency devaluation.
BYD quite literally matched their prices here with the Seal and both brands offer equally stupidly good deals vs the current interest rate here in Poland.
They just can't compete with luxury brands that don't sympathize with fascism. People just don't want to advocate for their own demise.
Musk and crew know how to make cheap stuff - they've chosen high margin for Tesla however.