it means that the almanac does not bring in enough profit to make it worthwhile to continue or to find a buyer for the company, and the owners are also aware that many of the same profit related issues are in the public discourse as affecting (formerly-)print media in the now-digital market, so the owners conclude that their financial are part of the general trend in the industry rather than to specific problems with the business formula they have used for over 200 years.
it means that the almanac does not bring in enough profit to make it worthwhile to continue or to find a buyer for the company, and the owners are also aware that many of the same profit related issues are in the public discourse as affecting (formerly-)print media in the now-digital market, so the owners conclude that their financial are part of the general trend in the industry rather than to specific problems with the business formula they have used for over 200 years.