I'm not sure how much they had to do with this but they actively have people trying to solve "app store discovery". 95% of Apps I've ever purchased have been due to personal recommendation or web review. I don't think I've ever browsed the app store for purchase. (I know I'm in the minority)
http://www.businessweek.com/news/2012-02-27/apple-buys-chomp...
I'm not sure how much they had to do with this but they actively have people trying to solve "app store discovery". 95% of Apps I've ever purchased have been due to personal recommendation or web review. I don't think I've ever browsed the app store for purchase. (I know I'm in the minority)