If you go the black hat way or even get links the black hat way, that could get you into trouble.
Its scary because sometimes this is all that is needed by your competitor for some one to kick you out of the search engine. Specially when you are just starting up and you have very few white hat links (genuine links) and some one just blasts you with the black hat links.
http://googlewebmastercentral.blogspot.com/2012/04/another-s...
If you go the black hat way or even get links the black hat way, that could get you into trouble.
Its scary because sometimes this is all that is needed by your competitor for some one to kick you out of the search engine. Specially when you are just starting up and you have very few white hat links (genuine links) and some one just blasts you with the black hat links.