Odds are good that if the Starbucks you go to regularly closed, and there wasn't another one conveniently close by, you would go to that coffee shop on the other corner. Coffee is a good with proven value to the addicted.
It's also highly substitutable. Some people really insist on the specific order that they've worked out in mind-numbing detail, but most coffee drinkers are happy if it's good enough, hot enough, and can be easily doctored to their preference for dairy and sweetener.
Odds are good that if the Starbucks you go to regularly closed, and there wasn't another one conveniently close by, you would go to that coffee shop on the other corner. Coffee is a good with proven value to the addicted.
It's also highly substitutable. Some people really insist on the specific order that they've worked out in mind-numbing detail, but most coffee drinkers are happy if it's good enough, hot enough, and can be easily doctored to their preference for dairy and sweetener.