It is all about informational asymmetry, you know nothing about the people in power, while they (potentially) could know all about you. The idea is to get you to self-police by assuming the gaze of those wielding the power.
the scarier thing is, prior to the AIs, even if they could get all this information, there was no one to sort through it, so they needed some actual reason to look.
Now they don't need any reason to look, they can just make a bunch of AI sift through it.
