You're talking about on his website, from 1995, in which yes he made it clear from the beginning, and he also offered the entire story through to the end for free.
We're talking about the article on FT.com (this actual submission) where there is nothing up front about it, and where, without finishing his story, he ends with the fact that he's telling the story live and how if you pay to see him you can find out the end of the story.
We're talking about the article on FT.com (this actual submission) where there is nothing up front about it, and where, without finishing his story, he ends with the fact that he's telling the story live and how if you pay to see him you can find out the end of the story.