Carly Fiorina. She did the same thing to HP, very differently. Cut quality. Cut R&D. Cut support. Cut service. Slightly lower prices, while your reputation is still sky-high. Outsource anything that can be done cheaper not in-house. Scale back benefits and anything that costs money. Have layoffs anywhere that doesn't produce short-term revenue.
Profits soar. Share prices soar. A few years later, as reputation catches up with quality and support, as there are no new products in the R&D pipeline, and as you have no core competencies, and as your best employees leave, the company tanks.
You walk of with a ton of cash from early-year bonuses.
