Cialdini's "Influence" is a great work. It's great at exposing a lot of sales techniques, but I had this weird feeling while reading it that it could be used as an instruction manual. Haven't read his new one yet, but it looks like an instruction manual. http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuas...
Yes, it's such a great book that I feel compelled to order the new one, despite the fact that Cialdini appears to have farmed out the writing to others and to have descended into self-parody in the video on that Amazon page.
