> twitter been and will always be a space for controversial political opinions,

At a certain point, Twitter kicked out a bunch of the white supremacist types. He invited them back on and then boosted their messages on several occasions.

I bet if advertising was successful on the platform, a lot of advertisers would have very quietly resumed after things blew over, because most corporations care more about making money than making statements.

But I don't think he's helping and perhaps advertising wasn't working out that well there anyway.