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Smartphones changed the market such that people who just want to shoot good photos of their family don’t need to buy expensive cameras anymore.

But photography with dedicated cameras is alive and well, and won’t go anywhere anytime soon even as these phones get better and better.

The super telephoto market is alive and well, and Wildlife photography in particular is a big contributor to this. When Olympus released their 150-400mm (300-800mm full frame equivalent) super telephoto aimed at wildlife shooters, it was sold out for almost a year.

For me, the new iPhone means I can shoot B-roll footage that looks great, but this will not replace my main camera anytime soon. It’s currently far more viable for high quality video than it is for high quality photographs.



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