The place has a CEO, made communication to Tim cook, been featured in Wired, put up massive scare mongering examples of bad people, made vague claims of a large organization. (collective effort of concerned child safety experts and advocates) [Prior instance of their page claims researchers, experts, and advocates].
All this and they're solely focused on a small corner case of 1 business and somehow their google presence is just not there.
This whole thing with the heat initiative is straight up bizarre. Their entire dialog is just so over the top.
I'll briefly summarize the back and forth heat had with apple, condensing it makes the weirdness really shine through:
Heat Initiative: "Listen up! We DEMAND that the private data of iCloud users be made accessible for CSAM scans. You are to remove it all. The guilty must be punished."
Apple: "woah, slow down. We already decided against policing iCloud like that, it'd get way too Orwellian way too fast. We can use on-device Communication Safety systems to make our environment safer while respecting privacy. With features such as detection of potential nudity, we can start cutting off CSAM images and video at the source and work to prevent abuse in the first place."
Heat Initiative: "apple, you make stupid money off anything you touch, you employ geniuses, you have responsibility to design a safe, privacy-forward environment that allows for the detection of known child sexual abuse images and video. Also, we really, really demand scanning iCloud."
Apple: "did you just ignore what I just said or is there some deeper issue like not knowing words good. this obsession you have with scanning iCloud makes me suspect you have ulterior motives.
Heat Initiative: "It's not that I ignored you, I just don't really care about this shit and can't keep up this farce. Either you let the government access iCloud or we'll say you're running 'instagram for kiddy rapists.' we will destroy you."
Apple: "yeah, this conversation is over."
https://www.wired.com/story/apple-csam-scanning-heat-initiat...
Heat initiative is basically non existent on Google. Not much of said about how they're funded or who is apart of it
Their website is protectchildrennotabuse.org
Has a CEO with experience in running charitable orgs
They're explicitly focused on client side scanning and reporting on the iPhone.
Honestly if you're reading this archive the website and I think that's a smoking gun
Archived http://web.archive.org/web/20230000000000*/https://protectch...