> the data storage space has heaps of competitive options
The generic space does, yes. But if you want native integration with iOS, your only choice is iCloud. It would certainly be nice if this was an open protocol where you could choose your own storage backend. But I think the chances of that ever happening are pretty much zero.
The generic space does, yes. But if you want native integration with iOS, your only choice is iCloud. It would certainly be nice if this was an open protocol where you could choose your own storage backend. But I think the chances of that ever happening are pretty much zero.