Hypocrisy doesn't require one to believe what they say and utter it in good faith but fall short of those ideals in practice. Equivocating about football teams doesn't change that one is trying to impose standards on another without holding oneself equally to them. It is still hypocrisy, even if they do it amorally in bad faith. Especially then. What matters is what policy you espouse; you don't get a pass for not really believing what you say. The implication is that hypocrites are acting in bad faith.