That'd be ideal, but that would also end sites like eBay and other points of sale for second hand items for good. You could make an exception for second hand sales, but then every shady foreign reseller will just list their item as refurbished.
I don't think there's a good way to solve this problem without massively impacting businesses that do deserve the benefit of the doubt. The driving force behind this crap is consumers preferring the slightly cheaper Amazon rates despite all the news about scams. Perhaps some public education campaign about the problems with resellers can help, and maybe some legislation forcing platforms to show the branding of the actual seller instead of their own, but I don't think placing the responsibility directly on the platform is a good solution to this problem.
I don't think there's a good way to solve this problem without massively impacting businesses that do deserve the benefit of the doubt. The driving force behind this crap is consumers preferring the slightly cheaper Amazon rates despite all the news about scams. Perhaps some public education campaign about the problems with resellers can help, and maybe some legislation forcing platforms to show the branding of the actual seller instead of their own, but I don't think placing the responsibility directly on the platform is a good solution to this problem.