I have heard many moderately and wildly successful entrepreneurs and marketers including Seth Godin, Tim Ferris, Steve Blank, and Eric Ries all mention some variation of "prove your market first by prototyping your solution and getting feedback from the market BEFORE writing a single line of code".
The market validation process is relatively obvious and straightforward to execute, but it's STILL hard to build a successful business around a compelling solution for a validated market.
The market validation process is relatively obvious and straightforward to execute, but it's STILL hard to build a successful business around a compelling solution for a validated market.