I'm going to disagree from experience. I'm a non-technical founder (admittedly versed in tech, but not a coder) and I've managed to build a stealth company that's in a very successful invite-only beta with the help of two talented freelancers. The company is on track to be cash-flow positive even before I find the mythical co-founder, and we've built an architecture that scales.

This is the second time I've created a site with freelancers and it's not easy - I've made plenty of mistakes.

But it is very doable.

Anyone who's interested in what I'm up to (making news sites better for readers and publishers) or how we operate, check out my profile.