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Hmmm, I like this idea. It's more or less rebranding good ol' blogs that do the same thing (more or less) as "Personal Newsletters" which I'd imagine have a wider appeal and may get wider adoption/traction?

Telling people "I have a blog" or "I have a substack" or any of the other many alternatives, doesn't sound quite as nice as "I have a personal newsletter".

And I've been telling people I have a blog since the 90s!



OP here.

Blogs have a permanence about them. I think that permanence make people hesitate to write - almost like the posts are academic papers.

I prefer "newsletter" instead because it sounds more ephemeral and personal. You can delete or hide them in the future.

(For Postcard specifically - I'm working on the ability to add better privacy controls to individual posts - so that they can be public, unlisted, or private.)


But Substack is a newsletter service?


Would there be need for a more personal take on Substack? Newsletter service which works on top of email - nothing gets posted to internet. And you could only invite people to subscribe your newsletter. Maybe some subgroups for your subscribers to manage whom you send your most personal thoughts.

Edit: Didn't read the original post with my both eyes. Seems that's describing a service which is quite close to what I had in mind.


True, I guess I'm lumping in anything that's even close. I have read many things written on substack and I'm only subscribed to one or two. I suppose I'm just counting anything with an email side and a web side?




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