"Same room" is another factor being independent of the fact of having or not a process for software development. I think the article proposal is close to the proposal "Programming, Motherfucker Do you speak it?" - http://programming-motherfucker.com/

I have seen a lot of enterprise making "software development" avoiding programming by replacing it with an ugly process. Just to avoid doing the real job of programming. If I look for the past years in my narrow view, usually the most successful ones are the ones focusing on programming and nothing more.