This is basically my feeling as well. It also establishes way up front, “This is how much my time will cost you.” That ultimately pressures clients to be prepared for meetings and not ask for frivolous crap. They can judge the output based on the cost for themselves, and honestly for some clients it’s well worth it. For others (especially software shops) they’ll tend to try and replace me with a FTE, but my perspective on it is that I’m happy to help them fill in the gaps while they needed me.