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The GDPR does care about different “purposes”, it’s not just about the person/company relationship.

I’m not a lawyer but my interpretation of this is that consent for Google to use location data for maps doesn’t allow them to use that same location data for email.

> Consent should cover all processing activities carried out for the same purpose or purposes. When the processing has multiple purposes, consent should be given for all of them.

https://gdpr-info.eu/recitals/no-32



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