I'm in the advertising industry where I frequently find myself surrounded by this kind of jargon (the word "media" is a tell that you're about to get an avalanche of bullshit).
I've found one trick for turning these conversations about abstract business models into something meaningful; ask "Who writes a check to whom, and for what?" If you get a quick answer, then you have a chance that there's common sense lurking around somewhere; if not, flee.
I've found one trick for turning these conversations about abstract business models into something meaningful; ask "Who writes a check to whom, and for what?" If you get a quick answer, then you have a chance that there's common sense lurking around somewhere; if not, flee.