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Hardest lesson: Ship it means flip the on switch.

Yes, shipping faster means you get feedback faster. But shipping faster also means you begin customer support faster. The moment customer support happens is the moment that your development focus shifts from deliverables to bug squashing, making tweaks and balancing priorities. The moment that the system has live data is also the moment that you have to make sure any changes to the system can smoothly adapt the data that's already in the system.

The moment you ship, all of your development is going to slow down from the side effects of shipping. Slogans don't have nuance.



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