Most sites will have some good choices of illustrations. It doesn't have to be anything special. I really think you could get away with glorified stick figures and still make a great video.
The script and storyline is important. The big takeaway that I've gotten so far has been to make it "story-based". So instead of just a screencast saying "Crowd2 helps you create a marketing campaign to advertise your products", try, "Kevin is looking for ways to tell people about his new CD release..."
The script and storyline is important. The big takeaway that I've gotten so far has been to make it "story-based". So instead of just a screencast saying "Crowd2 helps you create a marketing campaign to advertise your products", try, "Kevin is looking for ways to tell people about his new CD release..."