What? Yes it definitely is. Look at every single traditional market in every single European country, or in South America. You’ll find people screaming about the worlds best this and world best that. If you walk down a random street in England you see 14 of the world best beers and 7 of them will be the worlds oldest pub. Naturally all the commercials are the same.

You’d have to be a recluse to think that overhyping in sales pitches is not normal.