> How might a streaming service be designed to increase user happiness and wellbeing?
The rational part of my brain would like
- Suggestions for difficult content (this tends to be things you either love or hate, which is why Netflix does not suggest it, preferring safe bets);
- Making it impossible to binge on one, or a small set, of things, instead forcing diversification;
- Encourage spending short amounts of time -- e.g. by automatically breaking up movies into episodes, not autoplaying the next episode, disincentivising stupid cliffhangers, etc.
I realise many of these things are actively user hostile and a service implementing them would be dumped in favour of the alternatives faster than they have time to rollback the commit. Including by myself, when I just want a low-effort way to pass the time with my wife until it's socially acceptable to go to bed.
And that's sort of, I guess, the point. In order to increase user well being, a service like this probably has to encourage the user to spend less time with it. But that's not a business model that generates any money.
The last two suggestions are interesting to me because it's exactly the opposite of what I think I need for my long-term well-being. Over the past few years it feels like watching too many clips and reading too many short articles has caused my attention span to drastically decrease, to the point where I rarely have the patience for a normal length movie. Breaking movies into episodes or forcing me to watch more different types of content without finishing any of them would make this even worse.
I think a better way to limit mindless engagement would be the ability to pre-set and lock in which content I'm going to watch for the day. So maybe I lock in that I want to watch a movie or 3 episodes of show X, and then Netflix shuts down for the day afterwards. Maybe it could even warn that episode 3 is the first part of a two-parter and suggest I stick to two episodes for the day.
> I think a better way to limit mindless engagement would be the ability to pre-set and lock in which content I'm going to watch for the day. So maybe I lock in that I want to watch a movie or 3 episodes of show X, and then Netflix shuts down for the day afterwards. Maybe it could even warn that episode 3 is the first part of a two-parter and suggest I stick to two episodes for the day.
This is the right approach (giving the user tools that increase their agency) and the equivalent of the Digital Wellbeing features in Android.
I don’t think it has to be actively hostile. I think being almost neutral would go a long way.
-No autoplay and bringing you back to the main menu at the end of content would give your brain a chance to actively decide if you want to continue or do something else.
-No notifications or pushes to get you back on the service. So many services try very hard to take up space in your mind while you aren’t using them, in order to get you back on the platform.
-Suggestions allow for diversification as well as deeper understanding. This might be suggesting documentaries related to fictional subjects you are watching, critically acclaimed content in your preferred genres, or expert analysis and contextualization of content that allows for better understanding of cinematography or cultural influences on a piece of media.
-Low effort and binge content is shuffled out of immediate sight and flashy attention grabbing ways of displaying content in general is stopped.
Now you are more of a passive participant, where you keep getting notifications until you open the app, then are bombarded with easily digestible, low effort content that actively plays itself, and discourages anything that requires delayed gratification or long term focus. These things would shift the way you interact to an active participant, where you decide to engage the app without prompt, and look for something you want to engage with, or don’t and easily leave to do something else.
This really only works if every other app and service isn’t constantly battling to fill every sliver of open attention with the most easily digestible little piece of data (a 10 second meme, a couple of comments, a 30 sec friend snap) and to drag your attention back from other things through strategic notifications, gamification, and feelings of social obligation (did you wish kqr happy birthday? click here to write on his wall).
Attention and focus for long periods of time is a skill. Delayed gratification is a skill. Both of those are needed for long term growth, developing new skills, maintaining other skills, and doing activities that are fulfilling but not immediately gratifying. Being surrounded by things that constantly and perniciously attempt to carve up your attention and provide instant gratification is detrimental to those skills. I want my digital environment to help improve those skills, or at least not be actively harmful to them. In the same way we have spent the last 15 years and petabytes of data, optimizing algorithms to increase engagement by any means, we could use that data and AI to start optimizing for sleep quality, mental health, goal attainment, financial stability, physical health, minimization of insecurity, etc. If Amazon can predict when women are pregnant before they know, I’m sure we could optimize for these.
> In order to increase user well being, a service like this probably has to encourage the user to spend less time with it. But that's not a business model that generates any money.
That is really the fatal crux of a digital environment funded largely through ads. The user will always be the product and will be manipulated to benefit the customer, regardless of the effect on the user.
The rational part of my brain would like
- Suggestions for difficult content (this tends to be things you either love or hate, which is why Netflix does not suggest it, preferring safe bets);
- Making it impossible to binge on one, or a small set, of things, instead forcing diversification;
- Encourage spending short amounts of time -- e.g. by automatically breaking up movies into episodes, not autoplaying the next episode, disincentivising stupid cliffhangers, etc.
I realise many of these things are actively user hostile and a service implementing them would be dumped in favour of the alternatives faster than they have time to rollback the commit. Including by myself, when I just want a low-effort way to pass the time with my wife until it's socially acceptable to go to bed.
And that's sort of, I guess, the point. In order to increase user well being, a service like this probably has to encourage the user to spend less time with it. But that's not a business model that generates any money.