I've noticed that other platforms like Facebook have been doing something similar. (not that I use Facebook much at all). It used to be a feed of things I've chosen... now half of it is stuff from meme pages, businesses, and animal rescue videos I've never shown any interest in. If I remove one of them, it just finds some other bullshit to push in front of me.

It's like a subtle admission that these platforms are on their way out and they're throwing their own Barnum & Bailey circus just to keep anyone around.