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The "point" or benefit of a twitter thread as opposed to straightforward longform is that each tweet (sentence or paragraph) can stand alone (in terms of liked and retweet circulation) as well as being a part of a broader piece.


"Can" or rather "could", but never really does in practice. Take away the thread, and 99.99% of mid-thread tweets lose all meaning. It just makes things awkward for the sake of it.


It's funny, I mean, you're not wrong, but there was a period when I wrote a lot of twitter threads, and I enjoyed the challenge of making each tweet stand alone. I think it made me a better writer. But yes, many don't take advantage of this.


Well, these mid-thread tweets can still be taken out of context and used to create sh*tstorms.


I don't completely disagree but the point is mostly two-fold (which are related to your point).

1. Discoverability and engagement.

2. A tweet thread tends to be more conversational than a blog post and therefore can be more off the cuff (and therefore easier).




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