Of course, the canonical work on this subject is Danny Cohen's On Holy Wars And A Plea For Peace [0]. It's an informative and highly readable article. My favorite quote, from the conclusion, is:
The "Be reasonable, do it my way" approach does not work. Neither does the Esperanto approach of "let's all switch to yet a new language".
His bottom line conclusion being
It is more important to agree upon an order than which order is agreed upon.