People still don't get this. BLM protests, Capitol riots and now GameStop short squeeze. Social Media orchestrated historical events works and will continue to in the future. Dismissing or betting against them is asking for pain.
At least in terms of the capital markets we know this isn't really unique to our times. The roaring 20s bubble was in part attributable to the invention of radio and the ticker tape - those things are mass media as well. The scale may be unique, let's take account after it's over :)
