> because they get penalized by email service companies for sending emails that people don't open
... as measured by the exact same totally flawed technique the article at the top of this thread links too.
:sigh:
I guess for companies like, say, Mailchimp or Campaign Monitor or newsletter services like Tiny Letter - there's a big difference between a "maybe 70% accurate open rate of 50%" compared to a "maybe 70% accurate open rate of 0.1%", and the second should quite certainly be grounds for firing you as a customer. Sadly the "marketing automation" industry mostly likely think 0.1% open rates are acceptable and instead of firing that client instead recommend sending their email to 10 or 100 times as many email addresses is a great idea.
... as measured by the exact same totally flawed technique the article at the top of this thread links too.
:sigh:
I guess for companies like, say, Mailchimp or Campaign Monitor or newsletter services like Tiny Letter - there's a big difference between a "maybe 70% accurate open rate of 50%" compared to a "maybe 70% accurate open rate of 0.1%", and the second should quite certainly be grounds for firing you as a customer. Sadly the "marketing automation" industry mostly likely think 0.1% open rates are acceptable and instead of firing that client instead recommend sending their email to 10 or 100 times as many email addresses is a great idea.