Not saying you might not be right this time, but that was literally the view of the mobile phone market in 2007...
Ed Colligan, CEO of Palm: "We've learned and struggled for a few years here figuring out how to make a decent phone, PC guys are not going to just figure this out. They're not going to just walk in.”
There were mobile phones, the 'in between' BlackBerry, then smartphones.
Those were fundamental market disruptions and it doesn't happen very often.
Some markets do that every 'generation' (gaming consoles) but usually not.
Laptops may have presented such an opportunity, but they were slowly differentiated from the desktop.
So 'new markets happen' and during that time, yes, there's opportunity for new participants ...
But who 'won' the 'new smartphone wars'?
Apple and Google. Literally the two richest companies in tech. (Or close to).
That 'new market opportunity' was championed by none other than the giant gorillas of tech (and business) says something about the nature of power and competition.
No.
There are massive barriers to entry for some markets, particularly platforms, and it's naive to indicate that 'some competitor will come along'.
Many markets are 'locked down' to the point wherein there is very little competition among them, and high tech gives us many examples of that.